The Government of India has launched the ambitious “Mission Queen Pineapple” in Tripura with a financial outlay of ₹236 crore. The initiative was officially inaugurated by Union Minister for Development of North Eastern Region (DoNER) Jyotiraditya M. Scindia, along with Tripura Chief Minister Manik Saha. The mission aims to transform Tripura’s famous GI-tagged Queen Pineapple into a globally competitive agricultural brand.
The primary objective of the mission is to strengthen the entire pineapple value chain ecosystem—from cultivation to export. It focuses on increasing farmer income, reducing post-harvest losses, and improving market access through modern infrastructure and technology-driven solutions.
Under this mission, a hub-and-spoke model will be established. A central hub near Agartala Airport and multiple collection centres across pineapple-growing districts like West Tripura, Khowai, and Sepahijala will be developed. These facilities will include cold storage units, grading centres, reefer transport systems, and digital traceability tools.
The mission also includes revival of the Nalkata Pineapple Processing Unit under a Viability Gap Funding model. Additionally, nearly 60% of pineapple plant waste will be used for value-added products like bromelain extraction and pineapple leaf fibre products, promoting a circular economy.
The initiative will directly benefit small and marginal farmers who currently receive low farmgate prices. It aims to convert Tripura’s Queen Pineapple into a global premium brand, boosting exports and rural employment opportunities.
This mission is highly significant for India’s agricultural sector, especially for the Northeast region. Tripura is one of the major producers of pineapples in India, and the Queen variety is known for its unique aroma and sweetness. Despite its quality, farmers previously received low prices due to weak supply chains and lack of processing infrastructure.
The mission directly addresses this gap by integrating farmers into the full value chain—cultivation, processing, packaging, branding, and export. This is expected to significantly increase farmer income and reduce dependency on middlemen.
The initiative will create employment opportunities in rural and tribal areas through processing units, logistics, and agro-based industries. Women self-help groups and rural entrepreneurs will also benefit from pineapple-based industries.
For government exam aspirants, this scheme is important as it reflects India’s broader strategy of developing the Northeast as an agricultural export hub. It also aligns with initiatives like “Make in India” and “Atmanirbhar Bharat”.
The mission focuses on positioning Tripura’s Queen Pineapple as a global agricultural brand, strengthening India’s export potential in horticulture products.
Tripura has long been known for pineapple cultivation due to its favourable climate, hilly terrain, and fertile soil conditions. The state is one of India’s leading pineapple producers, especially the Queen and Kew varieties.
The Queen Pineapple of Tripura received the Geographical Indication (GI) tag in 2018, recognizing its unique taste, aroma, and quality. Despite this recognition, farmers faced challenges such as low market prices and lack of infrastructure.
Before this mission, various schemes focused on horticulture development, but they lacked a fully integrated value-chain approach. Mission Queen Pineapple marks a shift towards end-to-end agricultural transformation, including export readiness and industrial processing.
Mission Queen Pineapple is a ₹236 crore government initiative aimed at developing Tripura’s GI-tagged Queen Pineapple into a global agricultural brand through value chain development and export promotion.
The mission was launched by Union Minister for Development of North Eastern Region (DoNER) Jyotiraditya M. Scindia in collaboration with the Government of Tripura.
Queen Pineapple is a GI-tagged fruit known for its unique sweetness, aroma, and high quality, making it a key horticultural product of Tripura.
The mission includes cold storage units, collection centres, reefer transport systems, processing units, and digital traceability infrastructure.
Farmers will benefit through better pricing, reduced wastage, improved market access, and increased export opportunities for pineapple produce.
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